I’ve been making posters for 10 years by now, and most of the time it’s within Ostengruppe.
There are some general rules and concepts that we all follow, but in our own way and style. Once OG was a narrowly framed project for me, within a strict concept, but at some point I went into experiments — from typography and black-and-white to color, graphics and photo, from structured work — to emotions visualized through different ingredients.
It's important to get the feel of this person whom you’re making the poster for, to merge with this person mentally and grasp his spirit and atmosphere — and then to express it all in your own language.
Posters let you express yourself in a most accurate and exact way. The main criteria of my work are whether I manage to grasp or seize the right sense/emotion. Sometimes I don’t even polish my sketches but simply enlarge them, that’s where my typographic experience works out.
The task is to build up non-verbal communication, to transfer the emotions non-verbally, and so you pick up the emotions by digging into what the subjects of the poster are into and what their characters are like.